For start-up founders and CEOs, an advisory board can bring value by providing high-quality advice and insights. An advisory board is a group of experienced professionals who provide strategic advice, rich insights, and necessary support to your business. They can help you navigate through different types of challenges, identify new opportunities and possibilities, and provide valuable insights into your industry.
Our top business mentors and advisors offer their crucial insights on how to build an effective start-up advisory board for startups
When and why do you need an advisory board?
According to TOSB expert, healthcare entrepreneur and author Ashwin Naik, “Building an advisory board is tough. First, you need to get the right advisors. Second, you need to provide value to the advisors in addition to deriving value from them. Most important however is the clarity on what is the role you want the advisor to play in your growth journey.”
One of the biggest wins of having an advisory board is that it brings together people with diverse backgrounds and experiences. This diversity of thoughts and insights can help you see things from different perspectives and come up with tailor-made solutions to complex problems. Additionally, an advisory board can help you build credibility with investors, customers, and other stakeholders.
According to TOSB expert, executive coach Shruti Swaroop, below are some key areas under which advisors are usually sought:
Risk Advisory: Advice on the various risks associated with finance, business, talent and compliance
Capital Raising and Financial Advisory: Advice on the when and how of raising capital. Reorganization & restructuring of financial assets and liabilities and creating the most beneficial financial environment for the company.
Talent Management: Advice on hiring, retaining, and managing talent and ensuring maximum utilization for maximum productivity.
Business Advisory: Advice on managing business, developing products, marketing, research and development, and improving operations.
Creating Partnerships: Advice on creating and fostering partnerships with founders with the right value systems.
Technical Advisory: Advice on technical aspects of the product and market research to ensure management strategies are implemented.
Go-to-market Strategy: Advice on the right marketing strategy – when, where, and who to sell.
Operations and Scaling Up: Advice on operational excellence and scaling up of business for the next level of growth.
Finding your advisory board members
Advisors are often found through business networks and mutual contacts. A more standardized approach would be to talk to a consultant who works with a network of advisors and is trained in matching organizations with external advice. Such a consultant would talk through which phase your business is in and to what specific areas do you want to bring this external viewpoint. Do you need an entrepreneur to guide you through growth strategies? Or a lawyer to bring in legal advice? Or a policy expert to navigate complex geo-political trends?
At The Outstanding Speakers' Bureau (TOSB), we work with you to identify the right advisors for your business needs. In doing so, we look at factors such as industry experience, reputation, availability and commitment that would be apt for your business.
Guide to Leverage Your Advisory Board's Expertise
Once you have an advisory board in place, how do you ensure you are getting the most out of this partnership? When working with advisors, it’s critical to create opportunities for them to share their insights and ideas, be it through meetings, brainstorming sessions or structured feedback mechanisms. Here are some ways to engage with your advisory board:
Invite your advisors to attend team meetings where they can better understand your business and challenges.
Include your advisory board members in brainstorming sessions to generate new ideas and identify innovative solutions to complex problems.
Ask your advisory board members to provide feedback on specific projects or initiatives to refine your strategies and improve your chances of success.
Tap into your advisory board's networks to gain access to new customers, partners, and investors.
The right advisor for your business can be an industry leader or a subject matter expert or an entrepreneur themselves or none of the above. The trick is to ensure you explore your options by consulting with someone who has access to a wide network of advisors.
Meta Description: Learn how to build an effective advisory board for your startup. Discover how to choose the right members, structure your meetings, leverage their expertise, and measure their success.
Slug: guidance-for-indian-startups-building-your-advisory-board